The basic purpose behind the creation of the internet was to provide people easy access to information. Search engines allow you to access that information in milliseconds with literally 1000s of resources. A list is provided, which as you know, ranks the results by what is considered the most relevant resource based upon the terms you entered.
With search engines looking for informational sites, how do you market your company through your website? Your site was created for one goal—to sell your company with the strongest selling terms your marketing experts could create. Now, it needs to provide useful, relevant, and current information or you may not show up in the search results.