This column is intended for everyone who wants to know more about website and internet and are not tech wizards. The subjects range from SEO, SERP, uploading, understanding a websites goal and purpose. Let me know what you think and thank you in advance for reading them.
The first step in developing a website should be defining why you are creating it and what it is the reason for creating it. You may think this is a slam dunk but put it in writing to see if the answers are as strong on paper as they sounded in your head.
My clients are made up of individuals, partners, or sometimes a committee, and I make sure we are all in agreement on what we are trying to accomplish with the website by setting goals and defining the purpose of the site. If there are no set goals, then we will not know if the site was effective. As I have mentioned in previous columns, you should measure the results of your work. Otherwise, you will not know if it needs adjustment or a complete new strategy.
Start off with the purpose. This can be pretty easy such as you want to revise your site to be a better customer experience or have stronger search engine results. It could be to establish an internet footprint or create a site that gives you credibility when potential customers are researching your company.
The visuals of a site should be looked at by more than just the designer and client. But be careful when you ask for an opinion. Most people, when you ask them what they think of your website, hear ‘what would you change about my website.’ It is better to ask what they like and don’t like about your site.
Professional Sites & Services We Recommend
Before you decide what your site should look like, here are some sites we recommend for ideas and you may want to use their services.